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About Bruce Honda

They say “all business is people business,” and Bruce Automotive is no stranger to people.

Since 1927, Bruce Automotive Group has prided ourself in maintaining our focus on exceptional service and value to our customers. Our Bruce philosophy is what sets our company apart from the competition.

Specialized service, trained professionals, and commitment to our community has afforded us the privilege of “Customers for life.” Our approach to sales and marketing continues to be focused on repeat and referral business.

We are a family business. We genuinely care about every one of our employees, as we even consider them our “internal customers” - hopefully for life! 

We continue to believe in our people, products, and process.  Some of our most prestigious accomplishments include Top 101 Companies in Atlantic Canada, Best Place to work in Atlantic Canada, Best Managed Companies in Atlantic Canada, and Triple Crown Award for overall sales, service, and customer satisfaction. 

We will continue to prosper and do it better than most because we are a team with a vision!  We are very community-minded and believe in giving back to our neighbours. We are proud to support a number of local charities.

We look forward to seeing you at Bruce Honda for all your sales and service needs.

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